‘Each one of us can make a difference. Together we make CHANGE’.
Swachh Citizen by Clean Planet teamed up with Aarya Logistics – a logistics solutions company based in Mumbai, in the latter half of 2015. The team at Swachh Citizen proposed a unique form of spreading the Swachh Citizen message to the large audience serviced by Aarya Logistics. It was appreciated by the logistics team which led to the beginning of a first-of-its-kind campaign to promote a social product via the Aarya Logistics Airway bill.
The message on the Airway bill reads ‘Making India Swachh, one citizen at a time.’
This is the aim of Swachh Citizen for a Clean India. The Swachh Citizen bagswill instill the habit in each person who uses them to dispose litter responsibly. The bag is a travel essential whether one is taking a walk or traveling in public or private vehicles. Litter, that would be otherwise thrown away on the street, or stuffed in corners of vehicles, should be put into the bag and then emptied when one finds a bin. These simple steps by each citizen will help create clean cities and a clean country.
Through this initiative we estimate to reach about 3-4 lakh citizens across the nation.